The lure that started it all. Pete Rickard's Original Indian Buck Lure. 60 years of hunting success. Created by Pete Rickard in 1934 for the sole purpose of improving his own hunting game. 60 years later, it's led to more success for hunters everywhere than any other lure on the market. The strong, natural formula stops bucks in their tracks and draws them in. Effectively hides human scent, too! 1.25 oz. Pete Rickard's Original Indian Buck Lure - 1 1/4 oz. squeeze bottle